About Us

Our Story: From a Single Stitch to Your Every Day

It all began in 2012 with a simple realization: the world was moving too fast, and the things we carried were becoming disposable. Our founder, NADIM ASHRAF, spent months searching for a leather bag that didn't just look good on a shelf, but could actually survive the rigors of daily life while gaining character over time. Finding nothing but mass-produced synthetic blends, NADIM ASHRAF decided to go back to the basics. What started as a small project in a home office grew into RAZNADO, a brand dedicated to those who appreciate the soul of a well-made object.

At the heart of everything we do is a belief that true quality takes time. We don't believe in "fast fashion" or cutting corners. We source only the finest full-grain hides, ensuring that every piece we create tells its own story. For us, leather isn't just a material; it’s a living history. Every grain, mark, and patina developed over years of use is a testament to the journeys you take. We choose traditional techniques over automated shortcuts because we know that the difference is felt in the weight of the strap and seen in the strength of the seam.

We are more than just a shop; we are a community of people who value longevity and integrity. Building trust with you is our highest priority, which is why we stand firmly behind every product that leaves our doors. Whether it’s a wallet that stays in your pocket for a decade or a weekender bag that sees you through every flight, we are committed to providing a level of customer service that matches the quality of our goods. If it isn't right, we'll make it right—that is our promise to you.

Thank you for being part of our journey and for choosing to carry a piece of our passion with you. We’re honored to be a small part of your story.